What's a MicroSNS?

What's a MicroSNS?

A MicroSNS is a fully featured social network designed for a smaller, more focused target audience than the benemoth social networks such as Facebook, MySpace and Mixi.  

The term "SNS" refers to a "Social Networking Service" and has become the standard term around Asia to define a social network.  While most popular SNS cater to users in the millions and often span regions of the world, MicroSNS can range between 10,000 members to over 100,000 or more.  Typically this calls for a service that has all the capabilities of a full-scale SNS but with a much lower cost requirement.

What is a Mobile MicroSNS?

A Mobile MicroSNS is a fully featured SNS that has been designed specifically for mobile internet access.  The key benefit of a Mobile MicroSNS is accessibility - particularly in countries where mobile Internet access is cheaper or more reliable than broadband connections.  A Mobile MicroSNS can bring communities together on many social levels and beyond. 

What can Mobile MicroSNS's be used for?

Most people tend to see social networks as purely entertainment for the youth market but their effectiveness as a distribution platform and CRM for businesses presents some interesting opportunities for a wider range of audiences.  Just as websites were initially for hobbyists and university students but later adopted by businesses -  businesses are now seriously investigating how they can utilize social networks either as a medium for advertising, for harnessing brand advocates, for e-commerce or simply as a CRM tool.  Web SNS's are already making in-roads into the corporate sector while Mobile SNS's are a more finely tuned platform for specific markets with growing numbers of mobile users.